Hooters Business Analysis free essay sample

Hooters is in the hospitality and service business. According to Hooters’ website, their mission is to provide a family of hospitality and services that achieves excellence and enhances lifestyles of all who come in contact with the Hooters brand. They started out as a restaurant with a relaxed atmosphere where they show sports and their servers are attractive women with nice breasts. It is not a typical restaurant with sixty-eight percent of their customers are male, most between the ages of 25-54. We will write a custom essay sample on Hooters Business Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hooters has expanded from the restaurant business to include an airline company, a hotel in Las Vegas, a credit card and a men’s magazine. . With Hooters’ wide range of activities, they have a variety of competitors. Their competitors can range from Pizza Hut, to Delta, to Hilton, to American Express to Playboy. There most direct competitor would be service and hospitality companies aimed at males between the ages of 25-54. There have been some restaurants, or ‘breastaurants,’ imitating Hooters’ wings and scantily dressed female servers, like WingHouse. 3. Hooters has a unique concept and excellent brand recognition. They are famous in the U. S. and most of the world. Just about anyone can describe the Hooters’ white and orange uniform with the owl. Apparently, their chicken wings are very good. 4. It does not make sense to me that Hooters would run an airline. Their customer demographics of males between the ages of 25-54, is limiting. They tried to offer a low cost but keep all the services. They also flew to limited destinations, and aimed marketing towards golfers. Airline companies have quite a bit of difficulty surviving in any case, but to have an airline company that is more a form of advertising just does not seem logical. . Hooters is continuing to diversify without considering who they are and what they do. I do not think Hooters should continue to diversify. They are very good at the restaurant industry. They have a unique concept, and deliver it well. The other ventures attempted by Hooters do not seem to be successful and could take away from the reputation they have built. At their restaurant, 72% of its sales from food, 5% f rom merchandise, and 28% from beer, wine and spirits. They should stick with what they do best. They seem to have popular food and a good atmosphere; they can excel and offer something more than their competitors offer. If they were to diversify further some additional businesses that make more sense would be a catering service or a modeling agency. A catering service would just expand on what they already are so successful at with little investment. A modeling agency would open a whole new sector, but again, be right up their alley. They already have very intricate hiring processes for their servers which usually are interested in being models.

Peter The Czar essays

Peter The Czar essays Peter was only ten years old when he ascended to the throne. He played only a ceremonial role along with Ivan. The real regent to take the throne was Ivan's sister, Sophia . Sophia was a very intelligent woman. She did not spend her days sewing gold thread around crosses the way her mother had, but dabbled in politics during her uncle's short reign . She began very slowly at first but then became an aggressive politician. She liked to test just how far she could press the limits set by society. She new that her brother Ivan would not be capable of ruling and she feared the very thought of Peter taking control. Being an ambitious woman, Sophia decided to use her brother as an instrument to gain all the power for herself. She knew that whoever controlled the Czar's bodyguard's had the power. She very cleverly spread false rumors about Peter's family, including one stating that the Naryshkin's had strangled Ivan. This of course was not even remotely true, but the Czars' guards did not know the real condition of Ivan. Thay grabbed their pikes and muskets and marched to the Kremlin to avenge Ivan's death. Natalia met the soldiers holding onto each of the young Czars' hands. The guards looked upon both boys in bewilderment and slowly retreated. This escapade frightened Natalia a great deal. She moved Peter to the village of Preobrazhenskoe where she thought he would be safe. This left Sophia as regent in Moscow while Natalia ruled from outside the city. While living at Preobrazhenskoe, Peter developed an intense interest in the military. He organized his own military units, the Preobrazhensky and the Semenovsky regiments. These groups were later transformed into the first imperial guards. Peter not only organized the regiments, but he also participated in them. He finally began to show signs that he was going to be a different kind of Czar. He did not place himself at the top as most Czar's did, instead he enlisted as the drummer boy a...

Quiz Research Paper Example | Topics and Well Written Essays - 750 words - 1

Quiz - Research Paper Example Allen transferred the possession of the car to the parking garage, while he retained the ownership of the car. The relationship established between Mr. Allen and the Hyatt Regency-Nashville parking garage is not a gift relationship. This is because, it is only the possession of the car which was transferred from Mr. Allen to the parking garage, while the formation of a gift relationship requires that both the ownership of the chattel or property is also transferred, when the possession is transferred from the owner of the property to the trustee (Powell, 273). There are several conditions that must be fulfilled for the establishment of a bailment relationship between the owner and the possessor of the property, for the relationship to qualify as a bailment. First, it is required that the bailee (possessor) of the property must intend to posses the property or the chattel (Powell, 272). Secondly, it is required that the bailee(possessor ) must actually and physically possess the property or chattel that has been transferred from the owner, as opposed to the gift relationship, where the physical chattel can remain with the owner, but the rights and ownership transferred to the trustee (Powell, 272). Therefore, according to the facts of the case Allen V Hyatt Regency-Nashville, a bailment relationship was created between Mr. Allen and the Hyatt Regency-Nashville parking garage, considering the fact that the parking garage had indicated the intention to possess the car parked by Mr. Allen, through the notice "Welcome to Hyatt Regency-Nashville" together with a sign marked "Parking." This way, the public was invited to utilize the parking, an indication of the intent of the commercial parking garage to possess the car. Secondly, the facts of the case meets the second requirement of the law for the fulfillment of a bailment providing that the property or the chattel must be physically possessed by the

Enthusiasm and Ability to Motivate People Essay Example | Topics and Well Written Essays - 500 words

Enthusiasm and Ability to Motivate People - Essay Example Looking back on the recent past, I find that my years in the U.S. as an undergraduate have had a profound impact on my thinking and my approach to life. I have been particularly struck by the contrast between the cultures of America and the Bahamas. While my heart will always bask in the warmth of the community life and the love of close-knit families back home, I am eternally grateful for my exposure to the ‘Great American Dream.’ The gift America has given me is the belief that change is possible and the confidence that the power to bring about this change lies within the reach of every individual. My first love is people. From being a Youth Leader in the church to throwing myself into my Sorority’s community services, such as ‘Meals on Wheels’ and workshops for children, I have learnt that there is nothing that can compare to the happiness which comes from having made a positive difference, however small, in another person’s life. I have als o become increasingly aware of the chasms which separate people of different social and economic backgrounds and have witnessed the struggle of people striving to better their lives and failing only through the lack of opportunity, or the lack of education and awareness. I consider my basic strength to be my enthusiasm and ability to motivate people and push them into giving their best. I am passionate about immigration, human rights and, above all, the empowerment of women and children. I owe this legacy to my mother who, as a single parent and self-made entrepreneur in the Bahamas, pushed me and my three siblings to excel, to be independent and never ceased to emphasize the importance of education as the path to success.

Relativism and Morality Essay Example for Free

Relativism and Morality Essay Is it ethical? Will it be right? Is it a small sacrifice for the betterment of the future? All these questions do not have exact answers. You can never give a straight cut answer to all the above questions. You can never exactly say that a particular thing is completely right or completely wrong. All this varies from people to people and culture to culture. Individual personalities have different philosophies regarding particular thought and belief. There is never completely a black or white it is in between. It is grey. This is relativism. Relativism can be defined â€Å"as the concept that points of view have no absolute truth or validity, having only relative, subjective value according to differences in perception and consideration†. According to relativism all views are considered valid. Well relative truth varies with people for example, a person prefers a red coloured car over black coloured car, where other person may disagree. True for one person is not true for another. So relative truth can’t be right or wrong. But greater than relative truth is Morality, where you see whether your actions are causing any harm to another and stop doing such things. Here which causes problems or harm someone should be considered as wrong. It is absolutely wrong on the part of our moral values to harm someone. There is a very fine line between morality and relative truth, moral values also varies from people to people and culture to culture but morality will never do any bad(even if it’s right for the other person). It is rightly said about moral by Ernest Hemingway â€Å"About morals, I know only that what is moral is what you feel good after and what is immoral is what you feel bad after. † There are some things that are absolutely wrong and therefore I agree with Lenn Goodman. He is right on his part in challenging relativism and I fully support him. Just suppose if everyone was allowed to do as they wish, what a horrid place this could have been. If everything was so relative and there was no right or wrong then one person could have killed other for his better future, and he would never have got any punishment. Because on his part, he was right. Also sometimes we have to rise above principles to challenge wrong. For example, America would have never got independence if slavery was discussed on principles. But if we see overall, it was a good thing going against the principles because slavery was the wrong being done. Same goes with the case of India’s independence where the freedom fighters were called terrorists just because they fought against the government for their own rights. But not every compromise is that easy to digest. It was wrong what happened with Germany in the first world war was bad but what followed in the second world war by Nazis may be a reaction was not tolerable. It was like removing a whole community from the world, that was worst. How can one have the right to destroy the being of the whole community or clan, just to satisfy one’s own selfish motives. Or you thing this is right for your own community or culture, but this is completely wrong. It is not human. Our moral values and love and respect for each other is what differentiates us from ruthless animals. Every human deserves respect, love and moral behaviour even if there is culture difference or some other difference. We all are made of same thing and thus have the same needs which mainly includes Respect. The main examples which truly challenge relativism are genocide, famine, terrorism, slavery, chid warrior and rape. Everyone has the right to life, no one can take away that right just because he thinks it’s right. Killing a single person and killing the whole community is different. Killing of whole community(genocide) being uglier, because it destroys not only dreams but destroy the being of the whole community, it can then well said to be extinct just like the bird Dodo. Genocide simply destroys a way of life. This is not humane. What the soviets did to Ukraine or Mao to China, was the part of a so called bigger plan, a small compromise. But a compromise which is difficult to live by. Millions of people lost their lives, and people lost their mother, father, brother and what not. This was simply wrong and cannot be considered relativism. The cultural revolution in China which was brought about by Mao, was wrong. It was relatively a right thing on the part of Mao. But it was wrong on the moral, ethical and human part. The number of Deaths during Mao’s period was about 70 million and he was ready to sacrifice 300 million. He had no right to control people’s life like that. This is where relativism should be challenge, because this is simply unfair and unacceptable. The other example is of terrorism, it’s also like mass killing of a community out of frustration and anger, which is illegal. As compared with the above example which is considered legal, as it is for some revolution; terrorism is you can say illegal. You don’t have the power to destroy someone’s life but you want to have that power, power is confused with violence. Terrorists say that they fight for some values, but they themselves destroy values by guns and bombs, by killing innocent people. By bombing school bus or by exploding some monument, to build fear in people. This is what the terrorists are doing, how can this be said to be fighting for your rights when today you can be creating people who want to take revenge from you, the same way you did, and someone else did to you. This is a never ending chain. Humanity will be the sufferer and this is completely wrong. It is unacceptable. The damage is devastating and not by any chance humane. Child warriors is also very wrong on the part of humanity. The innocence of child is lost, he becomes emotionless after all the what he suffers. There are around 300,000 child soldiers, it is legal to have children below 15 in the army, no one is convicted of it till now. They are even used as sex slaves and exploited. They grow up with these scars and in return are ready to give scars to others. War, genocide or terrorism whatever is there, whosoever is the winner, humanity will always be the looser. Innocence of people, their dreams to live a happy life, their achievements, what good they could have given to the world all get killed along with them because of the inhumane ways of so called humans, the ways being war, genocide, famine or terrorism. Slavery can be equalled to murder, but here it is the murder of one’s wishes, desires and dreams. The person is alive but his soul is no less then dead. Human trafficking mainly includes women and children. Women and children are mainly used in prostitution, as labors and for agriculture mainly men are trafficked. Around four million people are trafficked and people from Thailand, Vietnam, China, Mexico, Russia, and the Czech Republic are the victims. This is completely wrong. The use of humans here is not tolerable and unfair. It is taking advantage of other people’s weakness. This is not fair on part of humanity. Rape is also exploitation, it aims to abuse and humiliate the sufferer. It violates one’s personhood. It is an act of hate and not love. Rape is used even today in wars or genocide wars, it is a weapon to humiliate and abuse the opponent. This is not good at all, and should be stopped. It is wrong on the part of humanity. Here also humanity is the one that suffers. Exploitation of people for your own benefits has always been wrong and should be stopped. It takes away one’s freedom to live life his own way. Whether it is the case of genocide , warfare, murder, slavery, rape or child warrior, nothing can be considered right and can never be right even according to relativism. It is not moral, it is not humane. Even if there are relativistic truths in this world. And ethics and morals have evolved over time. It changes from people to people, culture to culture, with time and with place. Even then somehings are simply wrong when it comes to humanity. It is well known that two hundred years ago there was slavery in America. It was considered right at that time, we can consider it was right, that doesn’t mean it was actually right. It was inhumane. If this was not thought at that time, then slavery would have existed till now in America. If it was not wrong even at that time, then no one would have made an effort to stop this exploitation of human being. There should be global moral norms made, inorder to stop this evil on human race. Everything should not be left on relativism and such logics should not be given, that is is right according to me and it is for the betterment of the society. Then it should be made clear that by doing genocides and practicing slavery, the society will never get better. People should rise above their culture limitation, to achieve a greater goal, i. e. success of humanity. By practicing norms that benefit us but without compromising other people’s life, dreams and freedom. This will make the world a better place to live. People should see to it that everyone has the right to life, and we are no one to take it away from him. Everyone should take care of others emotion, ritual, feeling and should not violate it, this is right for sure. Individuals should see to ot that everything contributes in the success of humanity, and then everything can be considered right. This I can say for sure is Absolute Truth and not Relative Truth. It is rightly said by Martin Luther King â€Å"The first principle of value that we need to rediscover is this: that all reality hinges on moral foundations. †

New Economic Imperialism Essays -- Essays Papers

New Economic Imperialism Those in power define national interests as the preservation of the existing set of economic, social, and political relationships. Therefore, the national interest of the supranational capitalist society is the interests of the upper class, allied throughout the globe. The United States capitalist class has proposed to preserve and extend U.S. capitalism by a policy of empire building to satisfy the need for large export markets that could supply cheap inputs and guarantee consumption. The road to the current economic imperial structure prevalent in international affairs is a long and complicated one. During the twentieth century the capitalist elite began forming organizations in which to formulate and implement their policies on the supranational level, most of which were founded by John D. Rockefeller based on principles developed by Cecil Rhodes. These included the Council on Foreign Relations, Trilateral Commission and countless others scattered throughout the developed world. During the 1940s they began to create institutions with real power, sanctioned by nation-states, which would have the ability to implement policies on the international level, something they needed. These included the United Nations, the political arm, NATO, the military arm, and the two monetary funds created during the conference held in Bretton Woods, New Hampshire in 1944: the International Monetary Fund and the World Bank. It was decided international monetary instit utions were needed to â€Å"stabilize currencies and to facilitate programs of capital investments for constructive undertakings in backward and underdeveloped regions.† (Sklar 148) Corporations would float bonds guaranteed by the ... ... Subsequently, a global imperialistic strategy has developed designed to keep developing countries in a position where the West wants them. Works Cited â€Å"IMF funding system unfair – Mugabe†. Mon, 04 Jun 2001. Mohan, Giles, et al. Structural Adjustment: Theory, Practice, and Impacts. New York: Routledge, 2000. Munoru, John. â€Å"Zimbabwe: IMF Applies More Pressure†. 1999. Onimode, Bade. The IMF, The World Bank and The African Debt: The Economic Impact. London ; Atlantic Highlands, N.J., USA : Zed Books, 1989. Shaoul, Jean. â€Å"IMF Tightens The Screws on Zimbabwe†. 18 August 1999. Sklar, Holly. Trilateralism and Elite Planning For World Management. Boston : South End Press, 1980.

Advertising Principles And Practice

However the Effie is one important award which is given for effectiveness (visit EFFIE Worldwide at mad. Effie. Org ) The New York American Marketing Association introduced these awards in 1968 and it honors the ‘real world' work of agency/client partnerships that create, manage, and build brands In August 1996 Ionians launched one of the most memorable ads – lively, music-filled commercials featured dogs, dolls, a grinning Japanese man, and the tag line â€Å"Enjoy the Ride† yet the campaign failed as no car was shown and Ionians lost share and posted losses that year Characteristics of Effective AdsTypes of Advertising The Ideas and Struck are examples of Brand Advertising which is most visible and some commercials use humor to create brand awareness Retail or Local Advertising focuses on retailers or manufacturers in small areas tit objective of stimulating store traffic and create distinctive image for store or manufacturer e. G. White Wave Political / Directo ry Advertising Politicians advertise to vote for them or their ideas as in ASSAI and some other countries. Critics feel this can focus more on image than on issues, and voters concentrate on the emotional parts ignoring the critical differences Directory advertising helps people in how to buy products and services e. G.Yellow Pages Direct-Response advertising can use any medium including Direct mail and tries to stimulate sales directly and Internet helps here How Ad Agencies are Organized Account Management acts as liaison be;en the client and the agency. Once the client establishes the guidelines for a campaign and perhaps even one advertisement, accounts management handles day-to-day progress Creative Development and Production includes copy,'rites, art directors, producers, master creators, coaches, etc Media Planning and Buying – plans, buys and researches on the use of different media Account Planning and Research act as strategic specialists who prepare recommendations about consumers wants, needs and relationship to the client's brand, and how advertising should work to satisfy those needsInternal Services includes traffic department, print production, financial services, and human resources or personnel a-to-8 Advertising and Institutional Advertising B-to-B includes messages directed to retailers, wholesalers, and distributors and also to industrial purchasers, professionals like lawyers, physicians but not to general consumers through professional journals This is also called corporate advertising and aims to establish corporate identity or winning public over to the company's point of view e. G. Tobacco companies are running ads on positive things they are doing, also ads for pharmacy companies Public Service / Interactive In Public Service Announcements (AAAS) the message is on behalf of good causes like stopping drunk driving or preventing child abuse. These ads are usually created by ad professionals free of charge and the media often don ate space and time Interactive advertising is delivered to individual consumers who have access to computer and internet.