Hooters Business Analysis free essay sample

Hooters is in the hospitality and service business. According to Hooters’ website, their mission is to provide a family of hospitality and services that achieves excellence and enhances lifestyles of all who come in contact with the Hooters brand. They started out as a restaurant with a relaxed atmosphere where they show sports and their servers are attractive women with nice breasts. It is not a typical restaurant with sixty-eight percent of their customers are male, most between the ages of 25-54. We will write a custom essay sample on Hooters Business Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hooters has expanded from the restaurant business to include an airline company, a hotel in Las Vegas, a credit card and a men’s magazine. . With Hooters’ wide range of activities, they have a variety of competitors. Their competitors can range from Pizza Hut, to Delta, to Hilton, to American Express to Playboy. There most direct competitor would be service and hospitality companies aimed at males between the ages of 25-54. There have been some restaurants, or ‘breastaurants,’ imitating Hooters’ wings and scantily dressed female servers, like WingHouse. 3. Hooters has a unique concept and excellent brand recognition. They are famous in the U. S. and most of the world. Just about anyone can describe the Hooters’ white and orange uniform with the owl. Apparently, their chicken wings are very good. 4. It does not make sense to me that Hooters would run an airline. Their customer demographics of males between the ages of 25-54, is limiting. They tried to offer a low cost but keep all the services. They also flew to limited destinations, and aimed marketing towards golfers. Airline companies have quite a bit of difficulty surviving in any case, but to have an airline company that is more a form of advertising just does not seem logical. . Hooters is continuing to diversify without considering who they are and what they do. I do not think Hooters should continue to diversify. They are very good at the restaurant industry. They have a unique concept, and deliver it well. The other ventures attempted by Hooters do not seem to be successful and could take away from the reputation they have built. At their restaurant, 72% of its sales from food, 5% f rom merchandise, and 28% from beer, wine and spirits. They should stick with what they do best. They seem to have popular food and a good atmosphere; they can excel and offer something more than their competitors offer. If they were to diversify further some additional businesses that make more sense would be a catering service or a modeling agency. A catering service would just expand on what they already are so successful at with little investment. A modeling agency would open a whole new sector, but again, be right up their alley. They already have very intricate hiring processes for their servers which usually are interested in being models.